Latent, Aware, and Active Publics-Chapter 4
Well, obviously I really do stink at bloggin, I didn’t save or publish this original post so that will be three I will have to do this week, so here it goes, let’s try this post one more time.
Latent, Aware, and Active Publics
First off what are these three categories that publics are often placed into.
Latent Publics – is the groups whose values are in contact with your own values but the public has yet to realize the connection.
Aware Publics – is the groups that have realized the relation of values but has not yet organized a response
Active Publics – is the group that is both aware and has acted on the relationship.
After examing a Buffalo State website, as simple as it is, has given me some ideas about how to plan and act for each of these types of publics. It does go a little further than our book does but I want to stick to these three.
The first publics I want to focus on is Latent Publics. The the activity that this website says that PR practitioner should participate in is to “plan for communicatoin”. I am assuming here that just the publics are unaware of the connection. That the organization or company know of the like values. With that assumption I think that this is a great idea. If you know of the related values you have between any public you should make a plan to create communication between this public especially if you know that the communication you create could potentially be a benefit for your organization/company.
The next publics is Aware Publics. Since the groups within this public is inactive but aware of the situation then you should definitely a initiate the proactive conversation between your org/comp and that public. Be the one to start the conversation, to encourage the activity of the Aware Publics. Help them get organized and active within your organization if there is a mutual grounds on values.
The last public I want to talk about is the Active Publics. The website tells you to engage in reactive communication because this public is already acting. React to what they are doing, whether it be positive or negative. Create that two-way communication. I agree completely with two-way communication. That way like prof. Vargas stated, it will be more of a dialogue instead of just a monologue from either side. There will be ways to find reasonable solutions to any problems that occure between the org/comp and the public.